Bayer Crop Science Division
Social Media Management, Graphic Design, Concept Development, Performance Marketing
Palmer Hargreaves + 247GRAD
The campaign YouFarm is an initiative of Bayer AG Crop Science Division. The campaign gave farmers the chance to present their daily hard work in a video to a wide audience and at the same time take part in a competition.
In cooperation with Palmer Hargreaves + 247GRAD. The campaign was promoted using performance-marketing and activities, like multiple organized mini contests through YouFarm's social media channels. This fostered engagement of the online community and expanded the reach of the campaign. Twitter approached us to make a case study due to the performance on the channel.
These mini-contest fostered more engagement within the online community and expanded reach of the campaign.
The Twitter Channel created new for the campaign, from 0 to 17.000 followers.
The Facebook channel was created new for the campaign, from 0 to 26.000 fans.