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CLIENT 

Sport 2000 x Salomon Group

ROLES

Concept Development

AGENCY

247GRAD

 

 

 

SPORT 2000 Switzerland, planned to launch an online campaign promoting Salomon’s new trail-running shoe. The Salomon ''Speedcross 4 GTX'',  a running shoe developed specifically for trail-running in the outdoors. 

The idea is that trail runners need certain attributes in the wilderness : think about the grip, speed and resistance that wild animals posses. The concept speaks of Salomon as the new ''Speedcross 4 GTX“ shoe that helps you acquire grip, speed and resistance to unleash your inner beast and full potential as a trail runner. 

Salomon's ''Speedcross 4 GTX“ sold in selected Sport 2000 dealers will optimize the way you trail run and finally get you closer to the habitat you run.

Online Video Spot

Furthermore to promote the campaign, photographs were taken and used for marketing and online paid advertising such as Instagram, Facebook and Google Ads.

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