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CLIENT 

Sport 2000 x Salomon Group

ROLES

Concept Development

AGENCY

247GRAD

SPORT 2000 Switzerland, planned to launch an online campaign promoting Salomon’s new trail-running shoe. The Salomon Speedcross 4 GTX,  a running shoe that was developed specifically for trail-running in the outdoors. 

The concept was to connect trail-runners and outdoor adventurers by being free, open and wild spirited.

The idea to ''Unleash-Your-Inner-Beast'' was to further promote that thought and feeling with the Salomon Speedcross 4 GTX shoe which is packed with resistance, grip and ready for speed.

Online Video Spot

Furthermore to promote the campaign, photographs were taken and used for marketing and online paid advertising such as Instagram, Facebook and Google Ads.

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Microsite

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