DSD – Duales System Holding GmbH
Concept Development, Social Media Activities
Thielker & Team
The objective of the ‘’Mach was draus’’ campaign was to reposition Der Grüne Punkt while building brand relevance, awareness and value. This campaign brought humor to the recycling topic while making a strong point of recycling garbage into things we need and sometimes want.
The campaign slogan was simple ''Garbage has many faces, Recycling has many ideas'' - Der Grüne Punkt.
Blog & Online Platform
Part of the campaign was to introduce a new online platform to share ideas, promote sustainability and recycling.
The brand collaborated with Green Award winning Hannes Jaenicke, a well-known German actor who has in past supported ecological and environmental projects.