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CLIENT 

DSD – Duales System Holding GmbH

ROLES

Concept Development, Social Media Activities

AGENCY

Thielker & Team

The objective of the ‘’Mach was draus’’ campaign was to reposition Der Grüne Punkt while building brand relevance, awareness and value. This campaign brought humor to the recycling topic while making a strong point of recycling garbage into things we need and sometimes want.

The campaign slogan was simple ''Garbage has many faces, Recycling has many ideas'' - Der Grüne Punkt.

Blog & Online Platform

Part of the campaign was to introduce a new online platform to share ideas, promote sustainability and recycling. 

The brand collaborated with Green Award winning Hannes Jaenicke, a well-known German actor who has in past supported ecological and environmental projects.

Mail: Bryan@Coello.com   |   All Rights Reserved © Copyright 2017