Art Direction, Concept Development, Graphic Design, Copywriting
NYC, Fashion Institute of Technology - Advertising & Design Department
Charles Shaw Wine is exclusively sold in Traders Joe’s for $1.99. This campaign is targeting college students to drink and purchase Charles Shaw for less than or equal to what a beer may cost.
The campaign shows the contrast between beer and wine, beer being less stylish while Charles Shaw Wine the admirable smartest and classier choice.