CLIENT 

Charles Shaw

ROLES

Art Direction, Concept Development, Graphic Design, Copywriting

CONCEPT

NYC, Fashion Institute of Technology - Advertising & Design Department

Charles Shaw Wine is exclusively sold in Traders Joe’s for $1.99. This campaign is targeting college students to drink and purchase Charles Shaw for less than or equal to what a beer may cost.

The campaign shows the contrast between beer and wine, beer being less stylish while Charles Shaw Wine the admirable smartest and classier choice. 

 

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