CLIENT 

Amnesty International

ROLES

Art Direction, Concept Development, Graphic Design, Copywriting

CONCEPT

NYC, Fashion Institute of Technology - Advertising & Design Department

The DREAM Act is common-sense legislation drafted by both Republicans and Democrats that would give students who grew up in the United States a chance to contribute to the country’s well being by pursuing a higher education. The DREAM Act will help 2.1 million children reach a successful life. By not only pursuing a higher education but also establishing a legal status as Americans.

Update 2015 (President Barack Obama introduced DACA ''Deferred Action for Childhood Act'' to tackle this issue.)

 

Print Ads

Subway Interactive Screens

Interactive screens placed on subway tunnels, turned on by motion sensors from commuters walking by. The environment will resemble a prison and when active, screens will show the DREAM Act affected children behind bars.

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Social Bus Shelters

Through a digital device installed on bus shelters you will be able to scan your hand which then take a photograph. This uploads your support right unto the Dream Act Facebook wall in real time.

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